Our new address
Please update your records with our new mailing address:
eye9 Design LLC
1747 Marion St
Denver CO 80218
If you send mail to our old address on Fillmore, we will still receive it.
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Tall tales. Urban Myths. In this newsletter we tackle four design myths we occasionally encounter. You do not get a cold because it is cold outside, and you do not need to be "catchy" to capture the attention of your target audience!
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Four Design Myths
The four design myths are
- If you have space...use it
- >>> !!! *** Be catchy *** !!! <<<
- Web content and printed content are the same
- It always pays to be different
Myth #1: If you have space...use it
You paid your designer to create an effective marketing piece for you and they returned a comp that is 1/2 a blank page! Why is your designer wasting costly marketing "real estate?"
This "blank" area is termed negative space, whereas an image or graphic would be considered positive space. To a designer, negative space is just another tool at his/her disposal. Often negative space can be used to emphasize composition, create visual paths, direct the focus of the viewer, and increase the dramatic effect of the overall piece.
Great design is often strikingly simple.
Myth #2: >>> !!! *** Be catchy *** !!! <<<
Some people hold the sentiment that crazy shapes, bright colors and seductive 'starbursts' are always helpful in attracting attention. Florescent pink anyone? The fact is, just because something catches the eye does not necessarily mean the viewer will be interested enough to open, click, or otherwise respond.
...view the full article...
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Our Recent Work
 Andy Feld Book Cover
You guys did a great job! I am truly impressed with the final creation!!!
Julie & Andy Feld
ProLink Solutions Website
 Brian and his team went the extra mile to help us meet some extremely
tight deadlines. eye9 worked closely with us through many different
design iterations.
Mike Wilson, CTO,
Analytic Solutions
ProLink Solutions |
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eye9 Design: your partners for work with websites, ecommerce, logos, signage, forums, database integration, flash, PHP, ASP.NET, search engine optimization...ok, you get the idea :)
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Regards,
Brian Rants
President
eye9 Design
720.229.0348
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