Easy keyword research with Google Search-based Keyword Tool
In this video podcast, Brian covers:
- Why keyword research is foundational to SEO (search engine optimization)
- How the free Google Search-based Keyword Tool can be used in keyword research
Google’s seismic shift on dynamic URL’s
In this weeks installment of “why you need a SEO company in your corner,” Google overturns a half decade of conventional wisdom. In the debate of dynamic URL’s versus static URL’s , SEO professionals believed that static URL’s were superior for several reasons:
- Search engines can index them easier without all the odd characters: & ? =
- They are easier to read in Google’s search engine results pages, and keywords from the users search terms are made bold
- Static URL’s are easier to use in marketing materials
- They are simpler to give out when obtaining backlinks
Number one was by far the most important factor, as it was assumed that static URL’s improved your rankings. The other factors, while still relevant, related to appearance only.
However, Google has now turned all this on its head, releasing an official blog post that they prefer dynamic URL’s. In that article, they say
While static URLs might have a slight advantage in terms of clickthrough rates because users can easily read the urls, the decision to use database-driven websites does not imply a significant disadvantage in terms of indexing and ranking. Providing search engines with dynamic URLs should be favored over hiding parameters to make them look static.
Google regularly makes changes to how it ranks websites, though they are usually not this dramatic and far-reaching. This illustrates the importance of having a SEO optimization firm in your corner that can help keep you up to date with these important developments!
Focusing on Google still the best bet for SEO
Google continues to gain market share and widen its lead against other search engines, as reported in PC World .
Google was used 63 percent of the time in August, compared to 61.9 percent in July, according to figures released Friday by comScore , which tracks online trends.
Yahoo came in second in August at 19.6 percent, down .9 percent from July. Microsoft garnered 8.3 percent of traffic in August, down .6 percent from a month prior.
With our seo optimization process we focus on getting your website ranked in Google’s search results. These techniques will still allow you to gain rankings in the other search engines as well. However, Google’s dominance makes it clear that they are still the best bet.
Bouncing back – Working with a new firm after a bad experience
We have all had bad experiences with service providers. It can be a costly experience, both financially and emotionally. Not only that, but the next time you look for a service provider for a similar project you might find yourself quite wary.
I am sure that a quick Google search could return a number of articles from those with similar experiences, and perhaps tips to keep from “getting burned” again. However, I want to approach this article from a different angle, that of a potential service provider.
We often deal with clients coming off negative experiences with companies who lacked competence, were dishonest, or communicated poorly. For the majority of these clients, our steady, thorough, and documented approach to setting up projects allays their fears. However, there is a minority who unintentionally sabotage the RFP process because their previous experience has left them deeply hesitant.
So here are a few tips to help you navigate the proposal process with a potential design firm or SEO company:
- Ask but don’t assume : If you have a particular area of concern, be sure to bring it up in your conversation with the service provider. However, try to share it in a friendly manner that does not put them on the defensive by assuming they are just like that last company .
An example of what not to say: “You know, graphic design companies always seem to be ripping people off. How do I know your cost is what you say it is?”
Here is a better approach: “Communication and clarity are very important to me. I am coming off a negative experience with a previous designer, and I know from other experiences that can be avoided by establishing a thorough scope of work up front. How can I be of assistance in creating a detailed project description?” - Everything in writing : A common problem our clients share is that their previous service provider was constantly submitting “surprise invoices” for work they thought was in the original scope of work. Ask your service provider “How do you setup a project so that the scope and cost are clear to both parties? How do you deal with out of scope work?
- Work milestones : ask the service provider if they can break up the project into 3-5 milestones that associate a payment with the completion of a task. As an example, we have setup small design projects with 33% up front, 33% after approval of site design, 33% on completion. This gives the service provider a tangible goal, and you the peace of mind provided by spreading out payments.
Leave us your comments. What are your recommendations for interviewing a potential service provider?
eye9 Design is a leading Denver design firm providing website development in Colorado and SEO Optimization .
Google Analytics 101 – Setting Goals and User Tips – Part 4 of 4
Use your Google Goal conversion effectively, and other user tips. In this episode, we discuss setting and tracking goal conversion, and other user tips including traffic filtering.
Google Analytics 101 – Analyze Traffic Sources, Content, and Navigation – Part 3 of 4
Use your Google Traffic Sources, Content, and Navigation reports effectively. In this episode, we discuss the different sources of traffic, tracking content performance and analyzing visitor navigation.
Google Analytics 101 – Who are your Visitors? – Part 2 of 4
Use your Google Analytics Visitors report effectively. In this episode, we discuss visitors vs. visits, pageviews, the map overlay, and more.
Google Analytics 101: Customizing your Dashboard – Part 1 of 4
Use your Google Analytics Dashboard effectively. In this episode, we discuss what the dashboard is, how to customize it, changing date ranges, and comparing date ranges to track trends.
Our SEO optimization philosophy: proven, tested techniques
There is, unfortunately, alot of snake oil in search engine optimization (SEO). We only use proven, tested techniques. Effective SEO requires both on-page and off-page optimization. Search engines look for keyword dense content and tags (on-page), but even more so to how many sites are linking to yours (off-page).
A consortium of the two dozen leading SEO professionals ranked the 10 most important Google ranking factors . Here they are, with on-page factors in bold , and off-page factors in italics.
- Keyword Use in Title Tag
- Anchor Text of Inbound Link
- Global Link Popularity of Site
- Age of Site (neither on-page or off-page)
- Link Popularity within the Site’s Internal Link Structure
- Topical Relevance of Inbound Links to site
- Link Popularity of Site in Topical Community
- Keyword Use in Body Text
- Global Link Popularity of Linking Page
- Topical Relationship of Linking Page
We address all of these factors thoroughly with our complete seo optimization packages . Contact us today about search engine optimization for your website.
eye9 Design is a leading Colorado SEO company providing effective seo optimization services.
Does SEO Optimization work?
Our clients ask us a variety of search engine optimization questions:
- What is this about search engine algorithms?
- Are backlinks important?
- What am I actually getting for my investment?
However, I believe the foremost question is: does seo optimization work to drive relevant traffic to my website?
For purposes of context, we have written a number of articles on this topic, such as: what you can do to increase your search engine rankings and why links are essential in SEO . These can help you understand the key tasks such as on-page and off-page optimization .
However, we thought it most effective to let the results do the talking:
For our own website , we have over 65 keywords in the top 20 of Google. Here are just those ranking currently from #1 to #10, notice we often have multiple pages for one term:
- colorado seo company
- colorado web site development
- seo companies denver colorado
- seo companies denver colorado
- affordable Denver web design
- affordable Denver web design
- colorado seo company
- colorado seo
- colorado seo
- colorado web creative design
- denver design firm
- denver design firm
- web designers in colorado
- colorado web developers
- colorado web site seo
- Denver design firms
- Denver design firms
- Colorado web site design firm
- design firm denver
- design firm denver
- colorado web design companies
- colorado web design companies
- colorado web design company
- colorado web design company
- denver non profit website designers
- design firms denver
- design firms denver
- non profit web designer denver
- non profit website designer denver
- web design company colorado
- web design company colorado
- colorado non profit website design
- denver non profit website design
- denver web site development
- colorado web development
- denver non profit web designers
- colorado non profit website designer
- colorado web developer
- colorado non profit web design
- colorado non profit web designer
- denver non profit web design
- denver non profit web designer
- non profit website design denver
Here are several of our SEO clients:
- Duck meat online: #1
- Duck farms: #2
- Duck promotions: #3
- Duck meat sales: #4
- Duck food service: #6
- Underwater sunken treasures: #3
- Underwater salvage companies: #5
- Marine salvage company: #6
- International marine salvage: #7 & 8
- Lost treasures: #8
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