When I began working with eye9 Design I had a pretty specific idea in mind. In the end, they far exceeded my expectations. People are amazed when they look at the site! Thank you for working so hard to perfect our website. You guys rock!
Jessica Yost, T. Garrett Construction

As one of the leading Colorado web design companies, our process-driven design achieves results every time. We start by listening to your needs, and have you fill out a web design questionnaire that gets at the purpose of the website, and who you are trying to reach. It also helps understand your website design preferences, so that we start off the project in the right direction.

Contact us today about redesigning your website!

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Off-page optimization is gathering quality links to your website using those same keywords in the link (anchor) text. This step is often neglected by many clients we speak with. However, off-page optimization is as important as on-page, if not more so. The quality and quantity of links from external websites, called “inbound links,” is paramount. If you look at the SEO industry consensus, the half of the to 10 factors have to do with inbound links.

Here is practical advice on how to gather internal links

• Send individually addressed emails to your colleagues, friends, vendors, and clients. Let them know about your newly optimized site, and ask them if they would link to your site.
• Tell them what you would like the link to say. This is extremely important. Let’s say one of your top keywords is “Denver ski shop.” When you ask your friends to link to your site, say: “The words used in the link itself are important to search engines because indicates what my site is about. So please use the phrase ‘Denver ski shop’ as the link to my site http://www.example.com.”
• As a general rule, avoid link farms and paid links. Natural links from colleagues and clients are more…well, natural. Search engines are always tweaking their results to reward real, natural, quality links.
• Utilize our link building services: we provide link building services to our clients through our partnership with one of the top 10 link building companies in the world. Your links are obtained from the right partners based on a thorough research of your competitors and potential business market space. We also keep in mind these quality guidelines
  • No Frame Sites
  • No Java script pages
  • No link farms
  • No redirected sites
  • No sub-domain sites
  • Keywords in anchor text

This comprehensive, two-pronged approach has helped us get a variety of clients and keywords into the top ten of Google search engine results pages. Contact us today about optimizing your site for maximum search engine penetration.

eye9 Design is a leading Denver, Colorado SEO company providing affordable web site search engine optimization to clients across the nation.

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Cell phones are a tool designed to increase your productivity. However, this particular device is accomplishing much the opposite!

As a leading Denver website designer, we have clients who come to us every week having had experiences similar to the story above. Except in this case, the cause of frustration is their website. Instead of giving them an online marketing tool that allows them to be more productive, it is far too complicated and has become a hindrance. In the end, they find themselves paying their web designer to make simple changes they would much rather be making themselves.

We use a variety of Content Management Systems (CMS), including Joomla and DotNetNuke. For those of our clients who simply need an informational “brochure website,” we use Adobe Contribute. We have implemented this CMS dozens of times for clients in virtually every industry.

Contribute allows you to add new pages, change text, insert pictures, add audio/video, build PayPal buttons, and more. However, the biggest benefit for our clients is not the features…it is the ease of use. If you know how to use word processing software like Microsoft Word, you can use Contribute.

So take control of your website tools with Adobe Contribute!

Brian Rants
President
eye9 Design

eye9 Design is a Colorado web design company, providing graphic design, web development, and SEO optimization.

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1. If you have space…use it
2. >>> !!! *** Be catchy *** !!! <<<
3. Web content and printed content are the same
4. It pays to be different

Myth #1: If you have space…use it

You paid your designer to create an effective marketing piece for you and they returned a comp that is 1/2 a blank page! Why is your designer wasting costly marketing “real estate?”

This “blank” area is termed negative space, whereas an image or graphic would be considered positive space. To a designer, negative space is just another tool at his/her disposal. Often negative space can be used to emphasize composition, create visual paths, direct the focus of the viewer, and increase the dramatic effect of the overall piece.

Great design is often strikingly simple.

Myth #2: >>> !!! *** Be catchy *** !!! <<<

Some people hold the sentiment that crazy shapes, bright colors and seductive ’starbursts’ are always helpful in attracting attention. Florescent pink anyone? The fact is, just because something catches the eye does not necessarily mean the viewer will be interested enough to open, click, or otherwise respond.

A good example of effective advertising is Apple. Their marketing campaigns are quite minimalist in appearance: black and white, vast amounts of empty space, and a subtle use of color. Their collateral is elegant and reflects an attention to detail. Apple users will attest that even opening the product box is an experience in itself. People buy into the (expensive) Mac lifestyle because its aesthetics tell you this is a quality “must have” product, not because their designers resorted to cheap, flashy design tricks.

There are a variety of ways to attract the eye of the visitor, and your industry and target audience always guide these. What is effective for a used car sale advertisement may not work for a software company website.

Myth #3: Web content and printed content are the same

In most cases, your website content should be different than the content from your printed marketing collateral. All your copy should focus on your target audience and be guided by your overall marketing strategy. However, website content is unique in several ways:

• Keep it concise: website visitors have, shall we say, very short attention spans! If your visitor gets the impression that finding the content she desires will be like finding a needle in a haystack, you can be sure she will leave and likely not return.
• Click here for more info: while brevity is essential, you also want your site to be an effective online resource about your services/products. Towards that end, you can allow visitors who want to know more to dig deeper. If you have 5 reasons your product is superior to your competitor’s product, provide them in synopsis form on your products page. Each reason can conclude with “click here for more info” which guides the interested visitor to a more in-depth discussion of the topic.
• Internal Linking: one of the benefits of the web is internal, contextual linking. By using hyperlinks, you can direct users in one section of your website to another relevant section with a simple click. Make the attempt to have at least a half dozen links in the content of every page that allow the visitor to move with ease throughout your site.

Myth #4: It always pays to be different

In business, we are always looking to distinguish ourselves from our competition. Companies can do this by emphasizing a unique philosophy, an improved formula, and better customer service.

Distinctive is also good when it comes to web design. It is important that your website is distinctive, from the look and feel of the site to the marketing message it carries. We accomplish this by having you fill out a web design questionnaire that (among other things) asks how you distinguish yourselves from the competition. Our design can then highlight your unique approach and benefit to your clients.

However, occasionally clients want to take this to an extreme, and end up with marketing collateral that is completely dissimilar from others in their industry. The famous Sesame Street song said, “one of these things is not like the others, one of these things just doesn’t belong.” So while it is beneficial at times to buck the system, it is always a good idea to make sure your collateral is in line with the marketing best practices of your industry.

eye9 Design is a Colorado website design company, specializing in web and graphic design, web development, and seo optimization. Denver, CO.

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The alternative to tables is a newer method of coding called CSS – a.k.a. Cascading Style Sheets. In this method the web pages are created with the content, but without any (or very little) structure or formatting. Each individual page then references the single CSS file for structure and formatting. Then changes to the visual appearance of the site can be made globally from one single file.

Other advantages of CSS over tables include:

• Faster loading times than tables
• Extremely flexible for design choices
• Cross-browser compatible
• Search engine friendly
• Easier to maintain than tables
• More accessible on mobile devices than tables
• Accessible to those using assistive technologies

These advantages of CSS lessen the time required to code the website, reducing the overall cost to our clients. In addition, CSS also allows site wide changes to be made within moments. This means that website maintenance is quicker and less expensive than with traditional websites created with tables.

eye9 Design is a Colorado web design company providing innovative and affordable website solutions.

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The tips below apply whether you just had your site optimized for search engines and want some “next steps,” or you simply want some “DIY” SEO optimization ideas.

There are two essential things for you to do to ensure your website climbs its way up the search engine rankings and stays there.

• Links, Links, Links: We have taken care of the “on-page” factors by optimizing your meta tags and content. The other half of the equation is having websites linking to yours! Without both, you will have limited success. Here are some tips for getting links.
  • Send individually addressed emails to your colleagues, friends, vendors, and clients. Let them know about your newly optimized site, and ask them if they would link to your site.
  • Tell them what you would like the link to say. This is extremely important. Let’s say one of your top keywords is “Denver ski shop.” When you ask your friends to link to your site, say: “The words used in the link itself are important to search engines because indicates what my site is about. So please use the phrase ‘Denver ski shop’ as the link to my site http://www.example.com.”
  • As a general rule, avoid link farms and paid links. Natural links from colleagues and clients are more…well, natural. Search engines are always tweaking their results to reward real, natural, quality links.
• Content, Content, Content: Create a page for each of your top few SEO terms. If “green car widgets” is one of your important terms, create a new page with an article all about your widgets. Be sure to put “green car widgets” at the beginning of the page title (the words that appear at the top of the browser). Also, mix your other related SEO keywords into the content of the page! After you have created the article, link to it from different places where the term “green car widgets” appears: the sitemap, content text, and SEO text. For an example on how to create and link to internal content, go to www.eye9design.com.

Search Engine Marketing (SEM)

It usually takes time for Search Engines to move you up in their rankings, especially if you have a new site and few links from other sites. In the mean time, consider using Pay Per Click (PPC) marketing from Google, Yahoo, or MSN (the ads that appear on the right hand side of the page). While your goal is eventually to have your listings in the organic results (the main content area), strategic PPC campaigns with well written ads can drive relevant traffic to your website.

Contact us today about supplementing your search engine strategy with PPC advertising.

eye9 Design is a Colorado SEO company providing SEO optimization services to our clients in Denver, Colorado and around the world.

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We begin every project with a website questionnaire. We supply you with a time line for completion, and guide you in what input we need from you. Years of project management have helped us create a smooth process for turning out incredible web work.

That same experience tells us that there will always be curve balls, and often from the client. That is ok with us! We are used to it, and plan for it. Hear what Peter Breese of Billygoose.com said about our work.

A truly positive experience; eye9 delivered a functional site with all the bells and whistles. Not only did eye9 tolerate my ever changing vision, but they made every effort to incorporate all of the elements I thew at them.

As the design and development process progresses, it often reveals our clients’ preferences. The layout, colors, fonts, or navigation you thought you like now seem…unappealing. We work with you to accommodate your changing needs…often without any additional charge. Where a change in scope is required, we clearly articulate your options so as to choose the most strategic and cost effective option.

Flexibility. What you would expect from an elite Denver graphic and web page design firm.

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First of all, what is a CMS?

CMS stands for Content Management System. As the name indicates, it is a back end tool (invisible to the website visitor) that allows you to update text, pictures, and links without any knowledge of HTML. Some CMS systems even allow you to add audio, video, and PayPal buttons.

Why use a CMS?

If you frequently update your site with news, product information, product pricing, pictures, or other information, a CMS makes sense. It also makes “cents!” Having a CMS allows you to update your content, and focus your budget towards filling holes in your web strategy. For example, have you considered how much potential business you are losing by not having a search engine optimized site? Or, for ecommerce websites, adding expanded product profiles and user interface improvements (like picture zoom in/out) can increase your sales.

Can a CMS work with any website?

There is a CMS for every major website language.

• HTML: we recommend Contribute, Adobe’s (formerly Macromedia) best selling editor. It is simple for us to integrate with any HTML website, and is unmatched in ease of use. Features include the ability to include PDF’s in your web pages, add audio/video files, include PayPal buttons, and more.
  • Example of Contribute in use: Zahr & Associates
• PHP and PHP eCommerce: we recommend Mambo, an open source CMS. It is widely used and widely documented, which allows us to adapt it for just about any need. Mambo is our CMS of choice for eCommerce web site design.
  • Example of Mambo in use: Billygoose.com

Implementing a CMS

Whether you already have a website, or are just about to get going, a CMS is an important tool to consider. It gives you freedom in managing your own website, and allows you to redirect budget dollars towards essential improvements of your website.

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What are the advantages of each?

• Integrated ecommerce shopping cart: we develop a cart on your hosting account, so that the entire secure shopping and checkout process stays on your server. This allows us complete control over the shopping experience. It also enables us to use an integrated content management system (CMS) like Mambo, and gives you the SEO benefit of having all the product information on your domain.
  If you are looking for a flexible, powerful, and scalable long term ecommerce solution, choose an integrated shopping cart.

  • Example: Sumbody.com
• External ecommerce PayPal shopping cart: we develop a shopping cart which allows your visitors the benefit of buying multiple quantities and items. Since it is hosted entirely on PayPal’s servers, this requires less setup and therefore is less expensive.
  If you are new to ecommerce, or simply have limited ecommerce needs, the free PayPal shopping cart is an excellent alternative.
  • Example: TheHoopSource.com
  • Here what Justen Byler of TheHoopSource.com says about his new site:
    eye9 took a small business idea and created a website to suit even the biggest business. The overall look and the functionality, including PayPal incorporation into the site matched and then exceeded our expectations. We look forward to a long relationship with eye9.

Are you interested in taking advantage of the myriad of opportunities presented by internet commerce? Contact us today, and select “eCommerce” for your area of interest.

*A note of clarification: PayPal does offer payment processing services (Website Payments Pro) for integrated shopping carts as well. The free PayPal shopping cart demonstrated here (Website Payments Standard) is an external shopping cart, hosted on PayPal’s servers.

eye9 Design provides affordable ecommerce website design services and Denver web site development to our clients across the nation and around the world.

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Web 2.0 “refers to a perceived second-generation of Web based communities and hosted services such as social networking sites, wikis and folksonomies that facilitate collaboration and sharing between users” (Wikipedia). Sharing…collaboration…communities….are these really new? As this Wikipedia article attests, the term becomes a bit meaningless when you consider that these capabilities have all existed since the beginning of the web.

It is most helpful to think of web 2.0 as an increased emphasis on participatory websites. Think dialogue…not monologue. Have you considered how effectively your website is engaging visitors? Statistics software like Google Analytics can help you analyze which pages are most popular on your website, and which pages visitors remain on the longest.

To enhance the “stickiness” of your site and increase your return traffic, take advantage of the many community tools available today

• Blogs
• Podcasts
• Videos
• Wikis

Also, many corporations and organizations are effectively using websites like MySpace and Facebook to raise awareness about their services and products.

Are you missing anything with web 2.0? Only if you ignore the opportunity to engage your visitors by deploying today’s community website tools.

Speaking of collaboration…click on “Leave a comment” below and tell us what you think!

eye9 Design is a Denver web development company providing web site development to clients around the globe.

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