Prioritizing your search engine marketing budget
It is becoming widely acknowledged that to succeed in the highly competitive internet world, it is necessary to optimize your site for search engines.
In a previous post we discussed our two-pronged search engine optimization (SEO) strategy: on-page and off-page optimization . There is a third prong, under search engine marketing (SEM) , called “Pay Per Click Advertising (PPC).” These three prongs comprise a complete search engine marketing strategy.
However, if you have a limited budget, how should you prioritize? In this graph we demonstrate our recommendations for a campaign with a minimum timeline of 6 months. Why 6 months or above? Using an analogy…
- Search engine optimization is like taking $100 and buying an apple tree seedling. You will need to spend time cultivating the tree so it will bear fruit. Once it does, you will have a constant and ever increasing supply of apples.
- Search engine marketing is like taking $100 and buying apples. You can buy alot of apples, and begin eating them immediately. However, when they are gone…they are gone forever.
So how does this apply to search engine marketing? Doing on-page and off-page optimization (SEO) and pay per click advertising (SEM) allows you to experience the best of all worlds. Pay per click gives you an immediate and measurable traffic boost, while at the same time your on-page and off-page optimization is laying the foundation for long term success. In fact, once your rankings have improved through optimization, you may no longer need to use PPC.
Have further questions about SEO optimization? Ask a leading Colorado SEO Company , eye9 Design .
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June 12th, 2008 at 10:37 am
[...] leading SEO professionals ranked the 10 most important Google ranking factors . Here they are, with on-page factors in bold , and off-page factors in italics [...]