Google’s seismic shift on dynamic URL’s
In this weeks installment of “why you need a SEO company in your corner,” Google overturns a half decade of conventional wisdom. In the debate of dynamic URL’s versus static URL’s , SEO professionals believed that static URL’s were superior for several reasons:
- Search engines can index them easier without all the odd characters: & ? =
- They are easier to read in Google’s search engine results pages, and keywords from the users search terms are made bold
- Static URL’s are easier to use in marketing materials
- They are simpler to give out when obtaining backlinks
Number one was by far the most important factor, as it was assumed that static URL’s improved your rankings. The other factors, while still relevant, related to appearance only.
However, Google has now turned all this on its head, releasing an official blog post that they prefer dynamic URL’s. In that article, they say
While static URLs might have a slight advantage in terms of clickthrough rates because users can easily read the urls, the decision to use database-driven websites does not imply a significant disadvantage in terms of indexing and ranking. Providing search engines with dynamic URLs should be favored over hiding parameters to make them look static.
Google regularly makes changes to how it ranks websites, though they are usually not this dramatic and far-reaching. This illustrates the importance of having a SEO optimization firm in your corner that can help keep you up to date with these important developments!
Related Posts
- Does the age of my site matter? How to fight the Google “Sandbox Effect”
As they say..."communication is the basis of every relationship." Unfortunately in your site's relationship with search... - Google Goes Universal
Last week Google made the most significant change to its search results in years. I have... - What you can do to increase your SEO rankings
Did you know you have an essential role to play in your search engine rankings? The...
Leave a Comment
Subscribe
