Google’s seismic shift on dynamic URL’s
In this weeks installment of “why you need a SEO company in your corner,” Google overturns a half decade of conventional wisdom. In the debate of dynamic URL’s versus static URL’s , SEO professionals believed that static URL’s were superior for several reasons:
- Search engines can index them easier without all the odd characters: & ? =
- They are easier to read in Google’s search engine results pages, and keywords from the users search terms are made bold
- Static URL’s are easier to use in marketing materials
- They are simpler to give out when obtaining backlinks
Number one was by far the most important factor, as it was assumed that static URL’s improved your rankings. The other factors, while still relevant, related to appearance only.
However, Google has now turned all this on its head, releasing an official blog post that they prefer dynamic URL’s. In that article, they say
While static URLs might have a slight advantage in terms of clickthrough rates because users can easily read the urls, the decision to use database-driven websites does not imply a significant disadvantage in terms of indexing and ranking. Providing search engines with dynamic URLs should be favored over hiding parameters to make them look static.
Google regularly makes changes to how it ranks websites, though they are usually not this dramatic and far-reaching. This illustrates the importance of having a SEO optimization firm in your corner that can help keep you up to date with these important developments!
Focusing on Google still the best bet for SEO
Google continues to gain market share and widen its lead against other search engines, as reported in PC World .
Google was used 63 percent of the time in August, compared to 61.9 percent in July, according to figures released Friday by comScore , which tracks online trends.
Yahoo came in second in August at 19.6 percent, down .9 percent from July. Microsoft garnered 8.3 percent of traffic in August, down .6 percent from a month prior.
With our seo optimization process we focus on getting your website ranked in Google’s search results. These techniques will still allow you to gain rankings in the other search engines as well. However, Google’s dominance makes it clear that they are still the best bet.
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