What you can do to increase your SEO rankings
Did you know you have an essential role to play in your search engine rankings?
The tips below apply whether you just had your site optimized for search engines and want some “next steps,” or you simply want some “DIY” SEO optimization ideas.
There are two essential things for you to do to ensure your website climbs its way up the search engine rankings and stays there.
- Links, Links, Links: We have taken care of the “on-page” factors by optimizing your meta tags and content. The other half of the equation is having websites linking to yours! Without both, you will have limited success. Here are some tips for getting links.
- Send individually addressed emails to your colleagues, friends, vendors, and clients. Let them know about your newly optimized site, and ask them if they would link to your site.
- Tell them what you would like the link to say. This is extremely important. Let’s say one of your top keywords is “Denver ski shop.” When you ask your friends to link to your site, say: “The words used in the link itself are important to search engines because indicates what my site is about. So please use the phrase ‘Denver ski shop’ as the link to my site http://www.example.com.”
- As a general rule, avoid link farms and paid links. Natural links from colleagues and clients are more…well, natural. Search engines are always tweaking their results to reward real, natural, quality links.
- Content, Content, Content: Create a page for each of your top few SEO terms. If “green car widgets” is one of your important terms, create a new page with an article all about your widgets. Be sure to put “green car widgets” at the beginning of the page title (the words that appear at the top of the browser). Also, mix your other related SEO keywords into the content of the page! After you have created the article, link to it from different places where the term “green car widgets” appears: the sitemap, content text, and SEO text. For an example on how to create and link to internal content, go to www.eye9design.com.
Search Engine Marketing (SEM)
It usually takes time for Search Engines to move you up in their rankings, especially if you have a new site and few links from other sites. In the mean time, consider using Pay Per Click (PPC) marketing from Google, Yahoo, or MSN (the ads that appear on the right hand side of the page). While your goal is eventually to have your listings in the organic results (the main content area), strategic PPC campaigns with well written ads can drive relevant traffic to your website.
Contact us today about supplementing your search engine strategy with PPC advertising.
eye9 Design is a Colorado SEO company providing SEO optimization services to our clients in Denver, Colorado and around the world.
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May 26th, 2008 at 2:05 pm
[...] purposes of context, we have written a number of articles on this topic, such as: what you can do to increase your search engine rankings and why links are essential in SEO . These can help you understand the key tasks such as on-page [...]