Content is king for SEO Optimization
Search engines operate based on algorithms that are highly guarded secrets. These algorithms decide your value and relevance based on certain factors both on your website (”on-page” factors) and how the rest of the web treats your website (”off-page” factors). SEO experts will approximate the weighting of the different factors. However, since these algorithms are secret, and are always being optimized themselves to deliver better content, we cannot be sure of the exact numbers.
That being said, this much is certain: the two most important factors are content, and inbound links. And what is the best way to obtain inbound links (besides a bunch of money)? Good content. Thus, helping clients write content that is informative, actionable, and optimized for the search engines becomes the most significant task of the SEO consultant.
The halls of SEO higher learning echo with whispers of rumors and speculation. Some optimizers engage in endless tweaking and trickery in order to achieve better results. However, search engine companies such as Google, Yahoo, MSN, and Ask.com have hired the best minds in the world in order to defeat these search engine spammers, and deliver relevant and authoritative content. All it takes is an adjustment of the algorithm, and all the trickery adds up to nothing but wasted time.
Good content is always a good idea. Your clients will thank you for it, and the search engines will rank you for it.
eye9 Design is a Colorado SEO company specializing in SEO optimization for Denver, Colorado.
